The antiperspirant company Old Spice (#1 antiperspirant preferred by historians) is holding publicity contests for cold hard cash. A kind of viral advertising. One contest, for thousands of prize money dollars, goes to the man or woman who successfully gets his community to rename any "public street, avenue, or boulevard" in his or her town to "Old Spice Swagger St." For maximum effect, Dusty Diary nominates the highly visible Huron St.
True, City Hall will have to get some new stationery, but think of the zesty new image they'll project when residents receive burdensome tax assessments and notices of major code violations emanating from "One Old Spice Swagger Street." The Museum will have to change things too, to "220 North Old Spice Swagger Street." That actually has a sort of mysterious historical ring to it, doesn't it? Like pirates. Huron River pirates. Could be the start of a profitable urban legend. Even a local Huron River Pirate Festival!
And even if the Mayor is a Dry Idea man, Dusty D knows that he is wise and generous enough to transcend personal deodorant preferences for Ypsi's financial salvation. So let's start putting up those street signs, like this one spotted at Cross and Huron, and--don't sweat it!



