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At this time plate glass was made by pouring molten glass onto a metal table, cooling it, and polishing it--then flipping the whole shebang over to polish the other side, I kid you not. It was expensive and a royal pain and many glass factory start-ups failed between the 1850s and the turn of the century. It wasn't until 1914, 25 years after this ad, that modern continuous-sheet plate glass production was invented.
So plate glass in 1889 was clearly exorbitantly expensive--pricey to produce because of the handwork, difficult to transport on bumpy trains, and vulnerable to as little as a stray baseball--eek! So it makes sense that a shopkeeper would heavily insure his considerable investment in what we take for granted--a window.
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